Compellium SemTech App

Business requirement was to create a mobile application for iPad that will help sales team of a pharmaceutical company monitor the results of their sales efforts and support their daily interaction with the physicians. Additionally, it will help sales manager, to monitor the sales performance of their territories, and the team,  to lead and mentor their sales team, to ensure successable condition for the team by improving their opportunities by leveraging data.

I did competitive analysis, headed user interviews and research, and worked on the UX design for this project. That included doing SWOT analysis, creation of personas, empathy mapping, user journey mapping, IA design, creation of low-fidelity wireframes, designing & creating a working prototype of the app. I also looked over the development and user testing of the app.



Improved average daily physician visit # by 25% in first quarter


Increased sales target of each sales rep by 10% in first quarter


Onboard all 1 Million+ Sales representatives Sales manager in first quarter

UX Case Study

See a detailed case study of this UX project and see how I approached the problem and came up with the solution and the design.