One of the major success of the design was, that it immediately gave the status of the campaign visually, without the user needeing to spend much time. An all inclusive design, that even a colour blind user could use with equal ease.
As part of a large marketing management suit, the Calendar is one of the five applications which a company could use to plan, design and execute a marketing program for a product. The calendar makes working with Salesforce Campaigns easier by generating an interactive Marketing calendar inside Salesforce instance — at a single place to schedule, review and execute your marketing efforts.
I conducted UX workshop, did competitive analysis, headed user research, and worked on the UX design for this project. That included creation of personas, empathy mapping, user journey mapping, IA design, creation of low-fidelity wireframes, designing & creating a functional prototype of the system. Past development handover, I also looked over the development and user testing.
This application was designed to be sold as individual module as plugin to other propraitory systems, or as the part of the entire a large marketing management suit.
Features
Comes with three different views to display the campaign spread across a week, month, or a year.
Comes with three different views to display the campaign spread across a week, month, or a year.
Single click editing, and drag & drop rescheduling.
